Ektypon goes for Empowerment. Believes in craftsmanship and Do It Yourself (DIY). And loves typography.
The idea of the Amsterdam hat popped up to create an iconic and exclusive hat for the citizens (locals) of Amsterdam.
The A-initial is from a custom-made typeface design by Ektypon. This typeface design is based on and inspired by lettering used by New York City DJ’s, MC’s and B-Boys, to customize their garment in the ’70s and ’80s. At that time this typeface was only sold as iron-on transfers in a few local shops.