Do It Yourself
We believe in
the DIY mentality. One of the most important values from the hip-hop culture.

 
Craft
We love in craftsmanship and typography. By putting custom designed lettering on hats, we’re creating some special caps.

Amsterdam – New York
The idea of the
Amsterdam hat popped up to create an iconic hat for the citizens (locals) of Amsterdam.
The A-initial is a custom-made typeface, based on lettering used by New York City DJ’s, MC’s and B-Boys on their garment in the ’70s and ’80s. At the time only sold as iron-on transfers in a few local shops.